In an unusual marketing ploy, a Russian YouTuber known as Mikhail Litvin totally wrecked a white Lamborghini Urus SUV and videotaped the entire process. The ultra-luxury automobile, which starts at 3.15 crore in India, was crushed to bits to promote Mr Litvin’s energy drink business, Lit Energy.
Mr Litvin posted the video on YouTube, where he has over 10 million followers. In the video, a car-sized can of Light Energy is suspended by a gigantic crane and then dumped right on top of the Lamborghini SUV, totally demolishing it in seconds.
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Mr Litvin shared a short clip showing the same on Instagram as well. “URUS was a good one,” he wrote in the caption of his post.
Mr Litvin posted the video a few days ago, and it has now received over 7 million views and 700,000 likes on YouTube. Online people responded in a variety of ways in the comment area. Several even questioned the act and claimed, “For this reason, Ferrari picks their consumer on an invitation basis”.
“It is unfortunate to live in a period when individuals are overjoyed with what is going on. Individuals are attempting to be evacuated from the wreckage, the entire globe is assisting, and everything in Russia is stable. I think what people would do for views on camera in 5 years “said one user.